Tour operator Trafalgar recently shared its insights into the top travel trends shaping the year for Filipino travellers, along with its list of the most sought-after destinations.
With a deep understanding of evolving travel preferences, this report highlights how Filipinos are embracing new ways to explore the world, underscored by a renewed appreciation for meaningful experiences.
According to The Travel Corporation’s CEO for Asia Nick Lim: “Filipino travelers are increasingly prioritizing meaningful and enriching travel experiences. Whether it’s savouring the charm of lesser-known cities, embarking on a solo journey, or creating memories with family, Trafalgar is committed to crafting journeys that inspire and connect.”
New for 2025
Among the trends that Trafalgar is keeping tabs on for this year are the following:
Slow Travel Filipino travelers are increasingly taking the time to immerse themselves in the culture and history of their destinations. Slow travel, characterized by longer stays, has seen a six percent increase in popularity among Filipinos who now opt for trips longer than 10 days.
Travel to Local Towns and Secondary Cities Beyond the allure of iconic metropolises, more Filipinos are turning their attention to off the beaten path travels to lesser-explored cities. Destinations such as Matera in Southern Italy and Normandy in France are gaining popularity.
Solo Travel The trend of solo travel continues its upward trajectory as more Filipinos seek personal growth and solitude. Trafalgar has seen consistent growth in solo travelers via a five percent increase in 2024 compared to 2023, as well as its steady annual rise since 2023, reflecting the appeal of individual exploration with the safety and structure of guided tours.
Multi-Generational Travel Post-2024, family travel has seen a resurgence, with multi-generational trips gaining significant traction. Families are choosing to create lasting memories together while enjoying the benefits of shared caregiving and connection. This trend underscores the value of shared experiences that bridge generations.
Where are Filipinos off to this year?
TTC’s insights reveal the five most sought-after destinations for Filipino travelers this year.
- Spain From the vibrant streets of Barcelona to the historical allure of Granada, Spain offers a rich tapestry of culture, cuisine, and stunning architecture. As Italy would too crowded in 2025, why not pop by to nearby Spain for a mini Pilgrimage trip on Trafalgar’s 11 Day Northern Spain tour? On this trip, you’ll trace the footsteps of pilgrims, witnessing breathtaking landscapes and timeless traditions.
- Egypt Home to the ancient pyramids and the timeless Nile River, Egypt combines history and adventure, making it a must-visit destination. Take in everything Egypt has to offer with our Travel Director who is also an Egyptologist on Trafalgar’s 9 Day Best of Egypt.
- Scandinavia With its breathtaking fjords, Northern Lights, and sustainable cities, Scandinavia promises a unique blend of natural beauty and modern innovation. Hop aboard one of Europe’s most exciting train journeys on Trafalgar’s 14 Day Scenic Scandinavia and its Fjords or go on a once in a lifetime aurora hunting experience on Trafalgar’s 9 D Scandinavian Northern Lights.
- Switzerland Renowned for its alpine landscapes, serene lakes, and charming villages, Switzerland is a haven for nature lovers and adventure seekers alike. Join us on Trafalgar’s Best of Switzerland for a 9 Day Tour of the must-sees in Zürich, Zermatt, St. Moritz and Lucerne.
- France Beyond Paris, travelers can explore the wine regions of Bordeaux, the lavender fields of Provence, the historical sites of Normandy and explore lesser visited cities on Trafalgar’s 8 Day Treasures of France including Normandy.