Taiwan’s Tourism Administration of the Ministry of Transportation and Communications (MOTC) held the first Taiwan-Thailand Tourism Talent Exchange Programme from 2nd to 8th December.
The programme featured diverse courses and field visits to discuss issues such as bilateral tourism resource integration, digital transformation, and sustainable tourism development.
The goal of the programme was to jointly promote the upgrading of the tourism industry and market expansion.
Tourism Administration deputy director-general Lin Hsin-Jen presented completion certificates to the participants of the programme, together with Taiwan Visitors Association chair Chien Yu-yen and Huang Chun-yang, deputy director of the Tourism Authority of Thailand’s office in Taipei.
The event sought to bring in the private-sector to further promote bilateral exchanges.
Transformation on the agenda
The exchange event was centered around Taiwan’s Dual Axis Transformation With Three Guiding Policies concept, focusing on regional tourism and diverse theme tourism programs.
The Tourism Administration specially invited several renowned professional organizations and experts from units including the Designated Areas for Sustainable Tourism Administration (DASTA), the Mae Fah Luang Foundation Under Royal Patronage, the Association of Thai Travel Agents (ATTA), the Tourism Authority of Thailand Division Taipei Office (TAT), and the Thai Ecotourism and Adventure Travel Association (TEATA).
The first two days of the event were dedicated to courses, covering key topics such as “Marketing and Promoting Tourist Destinations,” “Digital Transformation of Tourism and Smart Applications,” and “Current Development in the Cruise Industry.”
Taiwanese experts and scholars shared practical experiences. The last three days included field visits, such as exploring Heping Island Geopark, cycling tourism in Shen’ao, a cultural tour of the Dajia Zhenlan Temple, a DIY black tea experience, and a guided tour of Dihua Street shopping district.
These activities showed Taiwan’s diverse appeal in nature and cultural tourism while facilitating exchanges between Taiwan and Thailand on sustainable tourism market development.